Ewan McGregor for ShowMax

At the end of December 2016 Ewan McGregor fans got surprised by social media revelation of his visit to Warsaw. The actor came to Poland at the invitation of BSS Group, to play a lead in sensational commercial 'Czerwony punkt' ('The Red Spot') of the debuting VOD platform – ShowMax.

The focal point of the campaign is a 7-minute film etude directed by Patryk Vega. Along with Ewan McGregor, Olga Bołądź, Andrzej Grabowski and Piotr Stramowski joined the cast. Commercial spots are aired in TV, cinemas and on showmax.com platform. They are supported by the campaign on social media platforms, outdoor projects, and direct marketing.

Within this project we took care of:
– recruiting Ewan McGregor for the campaign;
– signing contract with the star;
– management of cooperation on a film set.

The author of the campaign is Bridge2Fun agency, with Opus Film as a producer. ShowMax is a payable VOD platform, a part of Naspers consortium, available in 65 countries. It is going to debut in Poland in 15 February 2017.