There are over 20 million licensed drivers in Poland. Most of them - us, really - deal with unsafe driving situations while on the road. According to the survey conducted for the bank, in the past 5 years 37% of drivers have been issued traffic ticket and each 5th have caused accident on the road. How to improve the awareness that “Safety happens now?” Santander Bank Polska took an innovative approach to this issue and created digital platform for community of responsible road users. The goal of How’s Your Driving (Jak Jeździsz) is to raise awareness among Polish drivers and thus promote responsible and courteous behavior on the road.
With a Facebook community numbering 121K fans, How’s Your Driving is by far the most successful road safety campaign in Poland.
With a Facebook community numbering 121K fans, How’s Your Driving is by far the most successful road safety campaign in Poland.