Anna Werblińska for EA

Anna Barańska became the Polish face of Active2, an interactive fitness program for PlayStation3, Xbox 360 and Wii console training. The volleyball player joined David Beckham and Venus Williams – the world-famous brand ambassadors.

Within this project we took care of:
  • management of cooperation with Anna Werblińska – EA Active game ambassador;
  • creating a strategy for using Anna Werblińska public image in PR communication and press advertisement;
  • EA Active game promotion with Anna Werblińska in the internet campaign;
  • management of photo shoot in ‘Shape’ magazine, for campaign purposes.