Handling CSR action on Facebook requires the knowledge of modern communication techniques on social media, and a true desire to pursue a social mission. That is why we decided to achieve the goals Bank Zachodni WBK had set out for us, and we initiated the project 'How You Drive' on Facebook. The main objective of the action is to popularise safe car driving. Despite the fact that the industry is specific and not easy to communicate on social media, the Facebook profile had 1 million total reach in half a year, and in 12 months we could have enjoyed the number of 50 thousand fans.
How you drive
Every-day increase of 150 fans, incredible – almost 100% – organic reach of posted content in relation to the number of fans and dozens of thousands of active users – these are the results we are proud of. Thanks to unique content, effective targeting and introducing new features of promotional activities, the above numbers keep increasing.