Effective marketing project communication needs the maintenance of constant relations with media. In connection with the promotion of VERVA Racing Team stars in Porsche Supercup series, we organised a series of meetings with the media – press conferences, press lunches and ambient actions.

One of the press conferences took place in Centrum Handlowe Blue City (Blue City Shopping Centre) in Warsaw. Organising an event in such demanding venue was a huge challenge, nevertheless the final effect proved it was worth to set ourselves even the most ambitious goals.