When all of Poland was absorbed in the sports emotions of our representatives participation in the UEFA European Championship in France in 2016, Maciej Rybus, injured during the match, turned from a football player into a fan. He decided to take advantage of this unplanned break from the team for rehabilitation, and... KitKat! Instead of appearing on French fields, Tereka Grozny player played in a commercial spot, where he talked about the red-and-white football fans.

As part of the cooperation we took care of:

• commercial use of the sportsman’s public image;
• management of cooperation on a film set and photoshoot.